Hello, my name is
Cai Cardenas.
Which?
Which? is a registered charity and is the UK's largest independent consumer advice organization. I've worked on countless projects for Which at both Lateral and Tangent. This is just a small selection of recent work.
First up is two landing page designs for unregistered users, promoting their £1 for a month offer and bullet-pointing some of the key services you get with membership. They wanted two separate designs so that they could track which version gets the most sign-ups. As always with Which?, I had to follow their brand guidelines closely and make sure they looked consistent with the rest of the site.
Next is an email design and pop up box to help promote a Which? offer for MoneySupermarket users. The client wanted both the email and pop-up to be Which? branded rather than MoneySupermarket branded.
These are some simple illustrations I created for a Which? project called eWelcome. It is a micro-site designed to welcome in newly registered users and explain to them the many services they can take advantage of. Each character was for a specific service.
These are a bunch of animations I created for some Which? online banners. The creature was designed by someone else for Which?, and was for a TV advert to be aired in Scotland. I took the drawings into Flash and animated the creature doing various things. Was a fun little animation project.
This was the start of a Flash game that never happened. I put it on here because I like the retro look!...
Finally, here are some illustrations I created for an interactive house that Which? wanted, explaining to users how to save money and energy in different rooms of their house.
